Making Music Artists Successful

Under the influence of the internet and streaming media era, music artists are also being influenced.

Streaming media platform not only brings convenience to the mass consumer audience but also makes it easier to make music artists successful. As streaming media platforms are widely recognized by the public, Spotify, Youtube, and Soundcloud have become platforms that many talented music artists want to be known by the public. For example, the well-known singers The Weeknd and Shawn Mendes were first liked by the public after uploading their latest works on Youtube, and then slowly became popular. In the previous record era, this situation was completely impossible. At that time, the record industry mastered the access of traditional media, which was beyond the reach of new music artists.

IFPI mentioned in the Global Music Report 2021 that in 2020, due to the popularity of COVID-19, the growth of streaming media revenue offset the decline of other forms of revenue, including a 4.7% decline in physical revenue; Andperformance rights revenue decreased by 10.1%. This shows the tenacity of the form of streaming media. During this special period, a group of people who complete everything by themselves in their own home or studio has hatched, this is where a whole new concept has evolved: the independent music producer. I will focus on the analysis in later parts. In short, the development of streaming media is a win-win for listeners and music artists, It gives music artists more opportunities to succeed.